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A Beautiful Start to the New Year


A beauty blogger who launched a campaign to provide beauty essentials for vulnerable women has seen an overwhelming response, proving the Christmas spirit is alive and well in Bedfordshire.

Gina Hutchings, owner of the aesthetics blog The Treatment Tester set up Project BE in 2018. The aim is to provide vulnerable women who are having to work and live on the streets of the UK with daily essentials.

Project BE provides toiletries free of charge to the women who visit local women’s aid service. Not only do these essentials provide a means of cleanliness and comfort they also make the women feel better about themselves. Unfortunately, many of these women do not have the money or means to buy beauty or well-being items.

Gina says ‘There is so much economic uncertainty in the UK right now but the generosity that I have seen just goes to show that people are able pull together and give generously through Project BE.’

Gina originally set up Project BE as a way of sharing the toiletries she received via her blog, but the campaign went viral and in December 2018 Project BE was featured in Huffington Post as part of the ‘Human Kind’ special series, spreading the good news UK wide.

Generous beauty PR’s from Kilpatrick PR sent items including Real Techniques makeup brush sets.

‘I was overwhelmed with the donations I received. The project runs all year round to help women and young females.’ Says Gina

In addition to the donated products and items Gina collected £140 from the public in aid of Azalea, a Bedfordshire based charity which connects with women through outreach, drop-in and intervention services. Azalea, established in 2007, reaches out to those trapped in or vulnerable to sexual exploitation, supporting them to build new lives and provides a refuge drop-in centre for women in Luton town.

Project BE welcomes donations of un-used toiletries such as deodorants, body wash, soap and shampoo. Items can also include makeup, bubble bath, body creams, sanitary wear and specialist items such as creams for skin conditions.

If you are a local charity providing aid to vulnerable women and young females, please do get in touch with Project BE.

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